GIVING STUDENTS A FRESH START
Fresh Start Foods is a non-profit organization that endeavors to provide healthy prepared meals for students and communities as well as training toward rewarding career paths for young adults.
Working with Fresh Start Foods was a challenge from a branding perspective. We worked together to create a brand from scratch, including colors and fonts, that would reach their target audience and convey the “gourmet food” feel. Once we identified their target audience, we were able to create a responsive site that was beautiful and effective in reaching their audience and garnering new interest in the Fresh Start Foods brand. The site features direct MailChimp integration so that Fresh Start Foods could increase the amount of recipients on their email list. It also features CSS3 animations. The website also uses SVG files for graphics which look stunning on Retina Displays. I also worked with FSF to create custom icons for the website. We created the site template using a modular system that is built with PHP.