Your Starting Line

Your Starting Line

Your Starting Line


Your Starting Line is a personal training and fitness business located in Center City, Philadelphia. Your Starting Line is owned and operated by Chris Agresta. Agresta offers her years of fitness knowledge and experience to new clients. Your Starting Line offers training to both novices as well as seasoned athletes.


In 2013, before Chris Agresta opened the doors to Your Starting Line, she asked Be Wise to help her create a brand, image, and website, to help her build credibility and attract new business. We partnered with Simon Rogers and Transfer Creative to create the Your Starting Line brand. We consulted with YSL and local designer, Simon Rogers, to create a strong, unique image that sets the YSL apart from other training businesses in the area.

We began by carefully crafting the user experience by defining conversions, creating persona documents that detailed the ideal user, and mapped their path through the site to achieve those conversions. We then created simple wireframe sketches to give the layout of the website. We then fleshed out the wireframes into two design options.

The website was developed with Google Calendar integration, Instagram integration, WordPress blog integration, social media integration, including Facebook and Twitter, and a complete online storefront through Shopify.

We¬†also created a system for YSL’s blog and social media to propagate using the If This Than That automation system.


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